Cassidy Boeheim,the International Sales Manager for Knoll Home Products Is

Multiple Choice

Cassidy Boeheim,the international sales manager for Knoll Home Products is trying to determine the channel length for Brazil,a market that the company hopes to enter.Which of the following is the most important determinant of channel length?

A) degree to which the retail system is fragmented
B) increase in car ownership and two-income households
C) level of consolidation in the global retail industry
D) amount of difference between product or technical standards
E) level of economic development of a country