The Country of Jeenah Was Closed to Foreign Influences for Almost

Multiple Choice

The country of Jeenah was closed to foreign influences for almost one hundred years.Due to a deteriorating economic situation,the country recently opened up its market to foreign companies.All of a sudden,consumers in Jeenah faced an abundance of brand choices in various product categories,many of which were new products that locals had not heard of or used before.According to research,when do consumers usually use the country of origin as a cue when evaluating a product?

A) when a firm tries to deemphasize its foreign origins
B) when consumers lack detailed knowledge of a product
C) when an advertising campaign stresses the positive performance attributes of a product
D) when a limited number of messages compete with each other for consumers' attention
E) when a firm resorts to personal selling instead of mass media advertising