Tom,who Works for a Multinational Company,is Often Put in Teams

Multiple Choice

Tom,who works for a multinational company,is often put in teams consisting of people from different cultures.Tom finds it difficult to function in these teams because,unlike the others,he comes from a culture where building his personal "brand" is emphasized.Tom's culture emphasizes

A) individualism.
B) ethnocentrism.
C) collectivism.
D) polycentrism.
E) multicentrism.