Capricorn Creative Inc

Multiple Choice

Capricorn Creative Inc.,a U.S.-based advertising firm,was the first in the advertising industry to identify the growth potential of Brazil and to make huge investments in its economy.As a result,the firm was able to build brand loyalty and gain experience in that country's business practices.In the language of business strategy,Capricorn Creative has typically benefited from

A) a first-mover advantage.
B) forward integration.
C) unrelated differentiation.
D) lateral diversification.
E) technology transfer.