Flevy,a Marketing Researcher,is Conducting an Extensive Market Study and Has

Multiple Choice

Flevy,a marketing researcher,is conducting an extensive market study and has hired a big group of college students to hand out a standard set of questions to shoppers at malls and supermarkets and to seek their responses.Which of the following methods of data collection is Flevy using?

A) Laboratory research
B) Survey
C) Naturalistic observation
D) Physiological measures