According to John Kotter's Steps for Leading Organizational Change, When

Multiple Choice

According to John Kotter's steps for leading organizational change, when management unfreezes the organization by creating a compelling reason for why change is needed, it is:

A) generating short-term wins.
B) creating a guiding coalition.
C) developing a vision and strategy.
D) establishing a sense of urgency.
E) communicating the change vision.