The Senior Managers of Optimum Inc

Multiple Choice

The senior managers of Optimum Inc., a multinational information technology firm, were concerned that people were not buying their computers. After reading the poor marketing reports, they decided to go out and buy their organization's PC's. The business head was shocked to see that customers were not impressed with Optimum PC's. They were also shocked to see a salesperson recommending customers to buy something other than an Optimum PC because they were of poor value. This small incident helped the organization to understand real customer experience and improve their products extensively. This instance is an example of _____.

A) a normative process
B) evidence-based decision making
C) satisficing
D) a nonrational process
E) escalation of commitment