Creighton Bicycles and Repair Conducted a Survey and Discovered That

Multiple Choice

Creighton Bicycles and Repair conducted a survey and discovered that among customers who had tried both bike shops, its successful cross-town competition was preferred about 80% of the time.The most frequently cited reason was customer service.This information would be most helpful to introduce to employees during which stage of Lewin's change model?

A) Unfreezing
B) Continuous improvement
C) Benchmarking
D) Empowerment
E) Refreezing