Redbox Uses the Large Amount of Data That It Collects

Multiple Choice

Redbox uses the large amount of data that it collects at its video and game rental kiosks to determine ways to improve customer retention and to encourage multiple rentals at the same time.The chain is using

A) quantitative decision making.
B) data correlation.
C) heuristics.
D) business analytics.
E) the Delphi technique.