A Large Athletic Shoe Company Has Agreed to Work with a Smaller

Multiple Choice

A large athletic shoe company has agreed to work with a smaller company that has a new line of athletic clothing since the bigger firm does not have a similar offering and the smaller firm has limited experience in marketing and distribution.The two firms could be described as

A) union partners.
B) strategic allies.
C) distributors.
D) special interests.
E) regulatory institutions.