Which of the Following Statements About the Mass Media Is

Multiple Choice

Which of the following statements about the mass media is true?

A) Johnson & Johnson, maker of Tylenol, has an unblemished record when it comes to successful media strategy during a crisis.
B) The power and the reach of mass media are declining.
C) In a crisis, the media should be used to communicate frequently and honestly with the public.
D) Very few companies feel the need to have public-relations people to communicate with the press.
E) Only top-level executives need special instruction on how to deal with the media.