Armed with a Stack of Market Research, Jalen, a Marketing

Multiple Choice

Armed with a stack of market research, Jalen, a marketing department manager, is in the research and development manager's office attempting to convince him to eliminate two features his engineers plan to add to a product, and replace them with two others based on customer preference.Jalen is operating in the ______ role.

A) entrepreneur
B) resource allocator
C) disturbance handler
D) negotiator
E) liaison