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There Is a Changing Landscape in Terms of Media and How

Question 46

Multiple Choice

There is a changing landscape in terms of media and how consumers are interacting with marketing communications.What change has happened to make it easier for a company to have a two-way communication with the consumer?


A) closed-circuit TV
B) LinkedIn
C) in store market surveys
D) online services such as e-mail and social media

Correct Answer:

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