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    Exam 4: Market Research Metrics and Analytics
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    Kyra Needs to Choose a Research Technique That Is Designed
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Kyra Needs to Choose a Research Technique That Is Designed

Question 3

Question 3

Multiple Choice

Kyra needs to choose a research technique that is designed to be statistically accurate and less open to interpretation.Which of the following techniques should she choose?


A) focus groups
B) in-depth interviews
C) social listening
D) surveys

Correct Answer:

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