There Are Four Large Companies That Dominate the U

Multiple Choice

There are four large companies that dominate the U.S.cereal industry.These companies are in the mature stage of the industry life cycle.These companies in the cereal industry:

A) are constantly trying to diversify into new products that are not breakfast cereals
B) are experiencing rapid growth
C) have an organizational culture that is built around the strategy of survival
D) are more concerned with creating brand loyalty than market development
E) are all striving to become more efficient and to produce higher quality products