Exhibit 10.10 -Refer to Exhibit 10.10,which Shows the Payoff Matrix of Marketing

Multiple Choice

Exhibit 10.10

-Refer to Exhibit 10.10,which shows the payoff matrix of marketing strategies.If each firm adopts a big budget,their costly efforts will limit each company's profit to _____ a year.

A) $1 billion
B) $2 billion
C) $3 billion
D) $4 billion
E) $0