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Exhibit 10.10 -Refer to Exhibit 10.10,which Shows the Payoff Matrix of Marketing

Question 111

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Exhibit 10.10
Exhibit 10.10 -Refer to Exhibit 10.10,which shows the payoff matrix of marketing strategies.If Coke adopts a big budget but Pepsi does not,Pepsi will earn _____. A) $1 billion. B) $2 billion. C) $3 billion. D) $4 billion. E) $0.
-Refer to Exhibit 10.10,which shows the payoff matrix of marketing strategies.If Coke adopts a big budget but Pepsi does not,Pepsi will earn _____.


A) $1 billion.
B) $2 billion.
C) $3 billion.
D) $4 billion.
E) $0.

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