Essay
Powel Corporation manufactures numerous products,one of which is called Gamma54.The company has provided the following data about this product:
Required:
a.What net operating income is the company earning now on its sales of Gamma54?
b.Management is considering increasing the price of Gamma54 by 10%,from $16.00 to $17.60.The company's marketing managers estimate that this price hike would decrease unit sales by 15%,from 180,000 units to 153,000 units.Assuming that the total traceable fixed expense does not change,what net operating income will Gamma54 earn at a price of $17.60 if this sales forecast is correct?
c.Assuming that the total traceable fixed expense does not change,if Powel increases the price of Gamma54 to $17.60,what percentage change in unit sales would provide the same net operating income that it currently earns at a price of $16.00? (Round your answer to the nearest one-tenth of a percent.)
Correct Answer:

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b.The profit at the price of $17.60...View Answer
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