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  3. Study Set
    Advertising Promotion
  4. Exam
    Exam 1: An Overview of Integrated Marketing Communications
  5. Question
    Which of the Following Is an Implementation Decision in the Brand-Level
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Which of the Following Is an Implementation Decision in the Brand-Level

Question 8

Question 8

Multiple Choice

Which of the following is an implementation decision in the brand-level marcom decision process?


A) targeting
B) mixing elements
C) budgeting
D) positioning
E) setting objectives

Correct Answer:

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