menu-iconExamlexExamLexServices

Discover

Ask a Question
  1. All Topics
  2. Topic
    Business
  3. Study Set
    Advertising Promotion
  4. Exam
    Exam 1: An Overview of Integrated Marketing Communications
  5. Question
    A Brand's _____ Represents the Key Feature,benefit,or Image That It
Solved

A Brand's _____ Represents the Key Feature,benefit,or Image That It

Question 16

Question 16

Multiple Choice

A brand's _____ represents the key feature,benefit,or image that it stands for in the target audience's collective mind.


A) equity
B) image
C) position
D) name
E) trademark

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q11: Compare and contrast the terms promotion and

Q12: Harvey is a brand manager for a

Q13: Which of the following statements is true

Q15: Today,consumers are not only passive receivers of

Q16: The word _ refers to an object's

Q17: Which of the following terms serves as

Q31: The terms touchpoint and contact are used

Q55: The objective of marketing communications is to

Q73: Which of the following encapsulates what a

Q94: Which of the following terms is used

Examlex

ExamLex

About UsContact UsPerks CenterHomeschoolingTest Prep

Work With Us

Campus RepresentativeInfluencers

Links

FaqPricingChrome Extension

Download The App

Get App StoreGet Google Play

Policies

Privacy PolicyTerms of ServiceHonor CodeCommunity Guidelines

Scan To Download

qr-code

Copyright © (2025) ExamLex LLC.

Privacy PolicyTerms Of ServiceHonor CodeCommunity Guidelines