Steve Is Working on the Message to Convey in His

Multiple Choice

Steve is working on the message to convey in his firm's advertising campaign.As a starting point,Steve should first consider

A) the due date for his contribution to the campaign.
B) touting the key benefits of his firm's services.
C) what competitors are doing.
D) which media he wants to use.
E) whether or not he uses the product being advertised.