All of the Following Statements About Public Relations Are True

Multiple Choice

All of the following statements about public relations are true except

A) PR has become increasingly important as costs of other forms of marketing communications continue to increase.
B) consumers have become increasing skeptical of marketing claims made in conventional media.
C) media coverage generated by PR is seen as more credible than paid advertising.
D) because of its high cost, the use of PR has waned in recent years.
E) public relations activities often support other promotional efforts.