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    Marketing Study Set 10
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    Exam 19: Advertising,public Relations,and Sales Promotions
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    __________ Is When Two or More Firms Join to Reach
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__________ Is When Two or More Firms Join to Reach

Question 65

Question 65

Multiple Choice

__________ is when two or more firms join to reach a target audience.


A) Promotional co-branding
B) Cross-promotion
C) Joint-venture promotion
D) Multitarget promoting
E) Convenience promoting

Correct Answer:

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