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    Marketing Study Set 10
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    Exam 18: Integrated Marketing Communications
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    The Three Elements of Any IMC Strategy Are the Consumer,the
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The Three Elements of Any IMC Strategy Are the Consumer,the

Question 72

Question 72

Multiple Choice

The three elements of any IMC strategy are the consumer,the channels,and


A) the receiver.
B) the product.
C) evaluation of the results.
D) the company.
E) event sponsorship.

Correct Answer:

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