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    Marketing Study Set 10
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    Exam 18: Integrated Marketing Communications
  5. Question
    ___________ Means Converting the Sender's Ideas into a Message,which Could
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___________ Means Converting the Sender's Ideas into a Message,which Could

Question 48

Question 48

Multiple Choice

___________ means converting the sender's ideas into a message,which could be verbal,visual,or both.


A) Decoding
B) Integrated marketing communications
C) Precoding
D) Encoding
E) Tracking

Correct Answer:

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