Lars Wants to Purchase a Gift for a Colleague Whose

Multiple Choice

Lars wants to purchase a gift for a colleague whose home he will be visiting.He decides to bring luxury chocolates,as he knows most people enjoy them.Although he is not sure about specific products,Lars heads directly for a store selling Godiva Chocolates,because he knows this is a high-end brand.Lars can be said to have

A) brand recall.
B) aided recall.
C) brand preference.
D) brand image.
E) brand awareness.