Multiple Choice
Students of marketing often overlook or underestimate the importance of place in the marketing mix simply because
A) it happens behind the scenes.
B) it conflicts with promotion.
C) it occurs after making pricing decisions.
D) no one is directly in charge of place decisions.
E) the product itself is so much more important.
Correct Answer:

Verified
Correct Answer:
Verified
Q38: A _ is a facility for the
Q43: Walmart may have _ power if a
Q48: In a vertical marketing system, if the
Q53: In marketing's four Ps,place refers to all
Q54: While JIT systems have many benefits,they<br>A) make
Q56: Walmart's customers have come to expect to
Q59: Dawn works for a firm that buys
Q60: How have radio frequency identification tags made
Q62: Quick response (QR)inventory systems allow retailers to
Q74: In a retail supply chain, the _