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    Marketing Study Set 10
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    Exam 14: Pricing Concepts for Establishing Value
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    Consumers Generally Believe That __________ Is One of the Most
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Consumers Generally Believe That __________ Is One of the Most

Question 77

Question 77

Multiple Choice

Consumers generally believe that __________ is one of the most important factors in their purchase decisions.


A) promotion
B) place
C) product
D) perception
E) price

Correct Answer:

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