In Developing Marketing Strategies,why Is Price Often the Most Challenging

Multiple Choice

In developing marketing strategies,why is price often the most challenging of the four Ps to manage?

A) because most managers feel it is the least important element of the marketing mix
B) because it is the least understood element of the marketing mix
C) because it has to be based on the promotion budget for the product
D) because it is difficult to calculate markups for products
E) because managers don't understand the relationship between benefits and costs