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Joe's Deli Is Trying to Compete with the Local Subway

Question 83

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Joe's Deli is trying to compete with the local Subway store.When Subway offers lower prices on certain sandwiches during its "customer appreciation month," Joe's Deli reduces the price of its similar subs in order to compete.What pricing orientation is being utilized by Joe's Deli?

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Because it is basing its pricing strateg...

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