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    Marketing Study Set 10
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    Exam 13: Services: the Intangible Product
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    Which of the Following Refers to Variability in a Service's
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Which of the Following Refers to Variability in a Service's

Question 118

Question 118

Multiple Choice

Which of the following refers to variability in a service's quality?


A) heterogeneity
B) perishability
C) service gap
D) delivery gap
E) communications gap

Correct Answer:

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