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    Marketing Study Set 10
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    Exam 12: Developing New Products
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    Which of the Following Is Least Likely to Be a Source
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Which of the Following Is Least Likely to Be a Source

Question 19

Question 19

Multiple Choice

Which of the following is least likely to be a source of ideas for new products?


A) R&D efforts
B) licensing agreements
C) consumer research
D) geodemographic segmentation
E) brainstorming

Correct Answer:

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