Lorraine Belongs to a National Consumer Panel Created by a Market

Multiple Choice

Lorraine belongs to a national consumer panel created by a market research company.She regularly receives samples of new products from a variety of firms and fills out questionnaires about the products.The national consumer panel Lorraine is part of is engaged in

A) premarket testing.
B) product launch.
C) test marketing.
D) product development.
E) concept testing.