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All of the Following Scenarios Illustrate a Reason Why a Firm

Question 145

Multiple Choice

All of the following scenarios illustrate a reason why a firm would eliminate an item within a product line except


A) the firm decided to refocus marketing efforts elsewhere.
B) the firm must respond to evolving markets.
C) the product undermined its own brand.
D) the product being eliminated is unprofitable.
E) the firm has decided to capture new markets.

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