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  3. Study Set
    Advertising Promotion
  4. Exam
    Exam 2: Enhancing Brand Equity and Accountability
  5. Question
    As a Brand's Equity Increases,its Elasticity of Demand _____
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As a Brand's Equity Increases,its Elasticity of Demand _____

Question 6

Question 6

Multiple Choice

As a brand's equity increases,its elasticity of demand _____.


A) becomes less elastic
B) becomes more elastic
C) becomes less inelastic
D) remains constant
E) increases

Correct Answer:

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