Multiple Choice
Joe is reviewing secondary data his company collected about seasonal variations in consumer spending because he is thinking about developing a new product line.The advantages of using these data include
A) they are new and can be used to project overall demand.
B) they can be quickly accessed at a relatively low cost.
C) they are historical data that can be used to accurately predict future trends.
D) they have been collected specifically for the purpose Joe is using it for.
E) their high cost can be justified by the results.
Correct Answer:

Verified
Correct Answer:
Verified
Q42: Assuming that a marketing research study will
Q83: Academic researchers often jump at the opportunity
Q84: Recently,the number of students enrolled in the
Q85: Nadia stood outside the mall and asked
Q86: Scanner data are used in quantitative research
Q88: Imagine that you are a marketing executive
Q89: McDonald's introduced a Favorites Under 400 Calorie
Q91: Wanda and Jim are working on a
Q92: Companies are legally required to disclose their
Q109: Why would a researcher want to change