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The Tapestry™ Segmentation System Divides and Sorts Small Geographic Areas

Question 67

Multiple Choice

The Tapestry™ Segmentation system divides and sorts small geographic areas into categories using 60 or more demographic and lifestyle characteristics.This market research tool is an example of __________ segmentation.


A) geodemographic
B) benefit
C) psychographic
D) loyalty
E) geographic

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