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    Marketing Study Set 10
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    Exam 4: Conscious Marketing,corporate Social Responsibility,and Ethics
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    In Terms of the 4E Framework,in Order for a Firm's
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In Terms of the 4E Framework,in Order for a Firm's

Question 186

Question 186

Multiple Choice

In terms of the 4E framework,in order for a firm's offer to excite its targeted customers,the offer must be


A) unique.
B) relevant.
C) substantial.
D) easy to understand.
E) tangible.

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