Multiple Choice
When a company that uses social media runs a contest online,it will measure its effectiveness in a variety of ways.One such measure is the conversion rate.The conversion rate for the contest promotion would be
A) the number of people who entered the contest.
B) the number of people who entered the contest plus the number of people who visited the page describing the contest.
C) the number of people who visited the page describing the contest.
D) the percentage of visitors to the page describing the contest who entered the contest.
E) the percentage of fans of the company's page who learned about the contest.
Correct Answer:
Verified
Correct Answer:
Verified
Q2: CSR can be described as context-specific actions
Q15: Once the marketing strategy is implemented, controls
Q21: All of the following are primary needs
Q22: Give an example of how social media
Q23: For every consumer who purchases a pair
Q27: Marketers rely on three types of social
Q28: Which of the following apps would help
Q30: The first step in the process of
Q97: Explain the 4E framework for social media
Q107: A blog is an example of a