If a Firm Wants to Develop a Sustainable Competitive Advantage,it

Multiple Choice

If a firm wants to develop a sustainable competitive advantage,it should

A) begin an aggressive campaign to buy up competitors.
B) copy the innovative features of other firms that are attractive to customers.
C) examine its operations and customer relations to identify significant things competitors cannot easily copy.
D) increase its marketing budget so that it outspends its competitors.
E) arrange to meet with competitors to discuss how to avoid direct competition.