Multiple Choice
A competitive advantage based on location is often sustainable because
A) mobile marketing has not yet proven its value for most customers.
B) real estate prices have been dropping.
C) few marketers are aware of its importance yet.
D) it is not easily duplicated.
E) the Internet has diminished the importance of brick-and-mortar stores.
Correct Answer:

Verified
Correct Answer:
Verified
Q27: Suppose that you and a friend decide
Q106: A mission statement describes the specific actions
Q117: A(n)_ is a group of products that
Q119: Introducing newly developed products or services to
Q126: Marketers want their firms to develop excellent
Q127: The components of a SWOT analysis are
Q128: Allen is in the marketing department of
Q129: 3M involves its customers in the process
Q131: Imagine that you are in a convenience
Q134: Price should be based on the value