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A Local Art Gallery Keeps Information on Its Customers Regarding

Question 18

Multiple Choice

A local art gallery keeps information on its customers regarding their preferences for certain artists as well as the style of art that interests them.The gallery uses this information to inform the customers when new products arrive from their favorite artists and targets them with special promotions.In this way,the gallery is using _______ to build loyalty among its customers.


A) value cocreation
B) customer relationship management
C) transactional marketing
D) B2B marketing
E) the supply chain

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