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Online Consumers Are Considered Empowered Consumers Because

Question 115

Multiple Choice

Online consumers are considered empowered consumers because


A) products and services purchased online often cost less than in a retail store.
B) online shopping does not require that they fight traffic, find a parking space, walk long store aisles, and wait in line at checkout.
C) they use technology to control their shopping and purchase decision process.
D) there are websites for almost any product or service they want.
E) they can engage in an electronic dialogue with marketers.

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