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    Marketing The Core Study Set 1
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    Exam 18: Implementing Interactive and Multichannel Marketing
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    The Online Consumer Who Shops Online but Buys Offline,or Shops
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The Online Consumer Who Shops Online but Buys Offline,or Shops

Question 77

Question 77

Multiple Choice

The online consumer who shops online but buys offline,or shops offline but buys online is referred to as a __________ consumer.


A) multiretail
B) cross-channel
C) marketspace
D) clicks and bricks
E) Web

Correct Answer:

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