Performance Measures for Social Media Are

Multiple Choice

Performance measures for social media are

A) more likely to track short-term goals than those for traditional media.
B) harder to track than traditional media such as newspapers and magazines because marketing managers can get real figures for the circulation numbers.
C) easiest to track using Twitter.
D) more specific than those for traditional media because of the ease of tracking online behavior.
E) very predictive when it comes to anticipating what will "go viral."