Higher Paper Costs, Increased Postage Rates, the Growing Interest in Do-Not-Mail

Multiple Choice

Higher paper costs, increased postage rates, the growing interest in do-not-mail legislation, and concern for "green" mailings have resulted in

A) a switch to online catalogs and direct-to-customer e-mail advertisements.
B) the use of thinner, lightweight paper products.
C) a focus on proven customers or specialty catalogs for market niches.
D) the banning of "junk" mail by a growing number of environmentally concerned communities.
E) a resurgence in nonautomated telemarketing.