Jim Smith Is an Avid Fly Fisherman Who Lives in Deer

Multiple Choice

Jim Smith is an avid fly fisherman who lives in Deer Key, Florida. For his hobby, Jim needs large rubber rafts, hip waders, special fishing rods, reels, line, and an assortment of fishing tackle and lures. There are no sporting goods stores in Deer Key, so Jim orders his fishing supplies from the L.L. Bean catalog. His supplies are generally delivered to his home within 72 hours. Jim is using a __________ to satisfy his fishing supply needs.

A) home delivery retailer
B) quick-response retailer
C) direct-mail marketer
D) flexible response marketer
E) regional marketer