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    Exam 10: Developing New Products and Services
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    In Terms of Promotion, Which of the Following Consumer Product
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In Terms of Promotion, Which of the Following Consumer Product

Question 237

Question 237

Multiple Choice

In terms of promotion, which of the following consumer product types stresses status and brand uniqueness?


A) specialty product
B) convenience product
C) shopping product
D) unsought product
E) discretionary product

Correct Answer:

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