Multiple Choice
Very infrequent purchases and limited distribution are characteristics of products that a prospective buyer may not initially want, which makes awareness essential. This type of consumer product is referred to as
A) an unsought product.
B) a shopping product.
C) a convenience product.
D) a specialty product.
E) a support product.
Correct Answer:
Verified
Correct Answer:
Verified
Q49: An American Airlines ad shows the airline's
Q56: Which of the following statements regarding goods
Q81: In which stage of the new-product development
Q104: _ are items that become part of
Q127: Which of the following new products is
Q159: A product mix refers to<br>A) all of
Q178: Among business products,which of the following would
Q186: Open innovation may enhance the _ stage
Q223: Identify and describe each stage in the
Q270: A newly invented apple peeling and coring