The Intangibility Element of a Service Refers to the Fact

Multiple Choice

The intangibility element of a service refers to the fact that it

A) has value that can only be determined by using subjective criteria.
B) can't be held, touched, or seen before the purchase decision.
C) requires the ability to provide the service even in times of no demand.
D) can maintain or accumulate good will with customers.
E) can be objectively evaluated.